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Psychology of Creativity

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Everybody needs every now and then, to take a trip in the depth of it’s own mind. Taking a look at unsolved issues, cleaning up the mess, finding inspiration in one’s own experience, and finding one’s right place and relation with oneself, and the world. In short, having a face to face and cards on the table conversation with oneself. It is an essential process, but it is not a natural, or an easy one. It can be done through many ways. A series of visit to the divan of a psychologist is one of them.

For creative minds, putting words on feelings and emotions is not always the best way to earn consciousness about them, nor to express them.

As many creative peoples did before us, we realized that the practice of a totally liberated creative practice, was worth the best possible psychotherapy. The introspection, and the creative works, forms a beneficial ring. Creating liberates the mind, and is an invitation to more thinking. More thinking, in a liberated mind, creates opportunity for creation, provides inspiration and brings us to discover more potential in the depth of our minds.

More than just the name of our fashion house, “Le Divan” describes the process of our creation. We mentally lay down on that, and plunge the depth of our emotions and ideas, in order to extract and express our artistic vision.

In French, the word “Divan”, refers to the couch traditionally used by psychologist. Peoples would lay on that couch, and starts exploring their inner life, speaking about their emotions, feelings and thoughts. Though, this therapeutic process, which is essential, can be done some other ways.

We are driven by a definitely focused opinion concerning out role as designers. We believe that one’s attire is at the same time a reflection of, and influence to, the wearer’s personality. It is a very expressive medium to communicate with the society about it’s mood and identity, and either it is a honest extroversion, or a disguise, it is the first sign you read when you encounter an individual. The attire also has a significant impact on one’s mood and feeling. Consciously or not, we feel different according to what we are wearing.

The ambition of our garments is to inspire a state of mind, based on positivity and confidence, which would allow the wearer to be who he wishes to be, and express the full potential of his personality.

Our aim to help individuals to earn confidence in humility, positioning themselves in harmony with their wishes, moods and environment, is to be related to the aim of psychology.

As the psychologist’s divan, our creations are meant to be a mean, between others, in the quest for that state of mind.